Basquetour: Turismoaren Euskal Agentzia. Agencia Vasca de Turismo

Marketing

The objective of Basquetour's Marketing department is to promote tourism in the Basque Country and  to execute the promotion and marketing tactics detailed in its Marketing Plan. The promotion of tourism includes establishing and monitoring the attendance of trade fairs, reverse workshops and direct workshops, among other activities.

Furthermore, the Marketing Plan establishes the main tourist products, brands and sub-brands, in addition to the tactics to develop in the coming years.

Buscador

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